Elon Musk has confirmed that Twitter will be adding color-coded categories this week.
The account will be verified with different color ticks for companies, government accounts, and individuals.
Twitter’s new owner announced that the platform would launch a new verification service next Friday.
It was mentioned earlier this year that the company was going to revamp the system after an influx of fake or spam accounts. The company introduced a paid plan for people to verify their accounts.
This new verification system is designed to make it easier for individual users to assess their credibility, and it will be based on the group that the account is in.
Individuals will have a blue checkmark, government officials will have a grey tick, and businesses will have a gold tick.
He did not clarify whether there would be a fee for all new checkmarks, but he stated that verified accounts would be “manually authenticated.”
More than 400,000 Twitter accounts are verified, which typically means they meet the requirements of an authentic source. The tick is usually given to prominent accounts such as banking names, celebrity names, government departments, news agencies, and companies.
Musk explained the new blue tick would be available to all, celebrity or not, as well as having a secondary “tiny” logo for verifying that an individual was part of an organization. Next week he will provide more details about how it will work.
Earlier this month, the company had a run-in with fake accounts after they attempted to change the verification process. This action was taken because they believe it is necessary in order to reduce automated accounts on their platform and create the needed revenue via subscriptions.
This month, Twitter relaunched its premium service, charging $7.99 for each blue tick. However, many people saw the opportunity to impersonate companies like Eli Lilly and Tesla for less than $10.
Soon after these cases, the company pulled this feature and now thinking of introducing this new feature.
Major advertising group Omnicom cited the potential for spam or impersonation on social media as one of their reasons clients should pause advertising on Twitter.
Bloomberg reported in early November that government entities would not be charged for verification. In fact, they were able to get the full details of their account immediately after launching the app.
Twitter announced that it had reached a new milestone of 250 million active users. The company also released its estimates for daily user growth, which shows just how rapidly its numbers have been skyrocketing after Elon’s takeover.
After being in the shadows for over a year, banned users have finally been allowed back on Twitter. They’ll be able to use their accounts next week as long as they haven’t broken the company’s terms of service in the past and haven’t engaged in egregious spam.
According to Twitter, in order for the website to survive the upcoming economic downturn, half of the company’s revenues must come from its subscriptions. Twitter’s last set of annual results indicates that 90% of the $5.1 billion in revenues were due to advertising.