The full-service influencer marketing firm RhythmInfluence is growing its partnership with Group RFZ, a top measuring business, to broaden its partner network. To give clients a clearer picture of the effectiveness of their influencer efforts, RhythmInfluence will integrate Group RFZ’s tried-and-true brand lift measurement with its current analytic and insight capabilities.
As per the report by GlobalNewswire, this partnership between the firms will provide services that include advanced statistics for all audience types and enable the measurement of influencer marketing initiatives that concentrate on paid and organic content posts.
Before the collaboration, RhythmInfluence and Group RFZ successfully collaborated on several collaborative measuring initiatives. The outcomes permitted clients in sectors ranging from food to finance to witness and comprehend to lift their Influencer Marketing initiatives created on KPIs like awareness, memory, favorability, place in the consideration set, and buy intent.
According to David Neuman, Senior Director, Strategy, RhythmInfluence, “We are thrilled to strengthen our collaboration with Group RFZ and provide a strong advanced measurement solution for unpaid influencer social ads and paid influencer content. Since the behaviors and demographics of these audiences vary, it is crucial to comprehend how influencer creativity affects all users exposed to their material.” He added, “The ability to examine brand lift, consideration, and other metrics across both sponsored and organic audiences using Group RFZ provides a deeper insight into how influencers are actually driving performance.”
Gary Zucker, Co-Founder of Group RFZ, stated, “We are happy to be expanding our connection with RhythmInfluence, a true leader in the sector,” he further added, “They certainly have a passion for measuring and comprehending performance at every level. The results of our research complete the already comprehensive measurement suite and give RhythmInfluence goal-aligned indicators to assist guide strategy and maximize efforts.”
RhythmInfluence is a company for Influencer Marketing that provides a fully-managed service that includes strategy and planning services, influencer management, analytics, paid distribution, content creation workflow, and advanced analytics. With its well-managed measurement tools, RhythmInfluence has created one of the most cutting-edge end-to-end managed service systems available today.
Moreover, Group RFZ employs a novel method for assessing the impact of influencer marketing on brand lift. Its brand lift study entails creating custom online questionnaires for two types of audiences, including an exposed group and a control group, and comparing the results to evaluate the impact of the influencer programs on both paid viewers and actual followers.
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